Get your startup off the ground

Startup Founders

Are you a bit lost? We wrote a book and run a community to help early-stage startup founders who are struggling to get their startup idea off the ground.

Accelerators and Venture Builders

Are you on a mission to support new startups or build your startup ecosystem? We power accelerators and incubators around the world with a powerful set of venture building tools, frameworks and coaching.

Corporates

Do you have a product concept you want to bring to market? We work 1:1 with corporate venture teams to take their concept from idea to traction so that they can unlock the next round of funding.

We're JP and Darren from Who's Fabio

We've spent the last 10+ years helping clients bring tech startup ideas to market across many different industries.

We work with founders, venture capital investors, corporates, and venture building funds around the world.

We’ve distilled everything we've learned into a Recipe to help you go from idea to your first round of funding – fast.

What is the Recipe?

The Recipe is the fastest way we know to take a tech startup idea from idea to a $1m+ valuation, without wasting months or even years lost in the startup desert.

Yes, some people can raise money with a compelling story and a track record of previous exits. But most of us need to work a little harder to convince investors to say “yes”.

So what does it take to raise your first round of funding?

Investors ask themselves:

Am I excited about this team and what they can do?

Am I excited about their vision and the market opportunity – can I 10x my investment here?

Do they have traction?

The Recipe

A waiting list

A list of people who have signed up as early adopters

A master plan

A strategy to create exceptional equity value

A live pilot

A working no-code or low-code product with active users (not just a prototype)

Get the book for $4.99

Traction First is the result of more than a decade building, launching and raising money for tech startups. We show you how to implement the Recipe in five easy steps, with case studies and examples from many of our clients and famous startups you’ll know. Get investors to say “yes” – so you can build a product people love, hire an awesome team, and make an impact.

Get the book

Join the community

The community is for founders who are serious about getting clarity, confidence and traction with their tech startup. Work directly with us using our full suite of tools to accelerate your journey to a $1m+ valuation.

Get the book

Power your Accelerator or Incubator

Give your founders more than a pitch competition. We whitelabel our community to give the startup founders in your ecosystem the tools and mentorship they need to knock it out of the park on Demo Day.

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Bring your product concept to life

We work 1:1 with private corporate clients to bring new products and services to market with real traction – not just plans. We have worked in transport, logistics, fintech, sustainability, entertainment, construction and more.

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Featured Startup: Outflo

“Every single time I think about a product, I won’t even begin until I’ve done interviews. It make sense.… Now I see where I need to pivot and move towards.”

Outflo is the new way to start conversations with sales prospects. As of this writing Sam is mid-pilot and raising a first round of funding.

Featured Accelerator: AMA

Who’s Fabio? teamed up with Rokk3r to run the Algorand Miami Accelerator in 2021 and 2022 to serve the cohort of 10 startups with on-demand mentoring, weekly group coaching, pitch prep and our Traction First toolkit. Stay tuned for what’s coming in 2023!

Featured Corporate: Rewire

Rewire was competing in an overserved market. They wanted to bring a new proposition to market that would allow them to differentiate and grow. We helped them clarify which market and target segment to focus on, and then designed, tested and iterated a new proposition. As of this writing, Rewire are now live in market with a pilot.

“We came to JP and Darren with what we thought was a good idea. They helped us identify which ideas were the best ones and how to narrow it down to something that could be developed into a mobile app and become effective.”

– Lars Ronning, CEO, Ailuna

“Working with Who’s Fabio? has been invaluable to SailTies and an enjoyable experience! It really helped us to shine the light on the problem we were solving and focus our efforts to prepare a successful and insightful beta release. Further to this, the team’s advice has been spot on when preparing to pitch for investment.”

–Tom Guy, Founder, SailTies

"10/10 - unreal stuff. Your speed, execution and process were highly impressive ... your results even better."

–Logan, Founder, Topia

"If you want the fastest way to validate a problem, design a value proposition, validate with users and design your business model, burning as little runway as possible, then use this method."

– Stephen, Founder, Get My Equipment

"…from six main features down to two killer features that everyone wants; and a completely new outlook on how to bring the solution effectively to market.”

– Tony, Founder, PROmotion

“No one has been able to distill our customer's problem so succinctly and in so little time before. JP and Darren were able to significantly reduce our execution risk with a compelling product to deliver on our strategy.”

–Mutaz Qubbaj, CEO, Squirrel

"We had always struggled to build a product that engaged and retained users. The end result was a solid product strategy that the entire company has embraced.”

– Ben, Founder and CEO, CoGo

"The biggest benefit was the structured approach… We used their recipes as the core of what we did... They were what I needed.”

– Callum, CEO and Founder, Whyness

"We would not be here with the app in our hands, with already paying members and a clear path to investment – and a real business – if it wasn’t for Darren and JP.”

– Skye, Co-Founder, MySimpleHQ

Who is Who’s Fabio?

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JP Luchetti aka PASSION

JP has worked on hundreds of new products for startups, venture builders, VCs, SMEs and FTSE 100 businesses, including Invesco, Intelliflo, Hermes, National Express, Sony, HBO, ESPN, Coca-Cola, GE and many more. He is a Venture Partner at Mr. Pink - A LATAM-based early-stage VC, and Venture Design Lead at Rokk3r, a Miami-based venture builder. JP was previously a Board Director at Mubaloo – a leading mobile app development agency in Europe, and a founder at IPH – a mobile app development agency in Argentina with offices in Miami and Mexico. Also, 9% of startups fail because they lack Passion. True story.