Take another step towards making your startup idea a reality and apply today.
Startup Pathfinder
The Startup Pathfinder is designed to help early stage founders like you assess your startup idea, identify where you are in the journey of building a “Brilliant Business”, and define the next steps required to make your startup idea a reality.
What is a “Brilliant Business”?
A Brilliant Business is one with a product people love, which can grow and acquire customers profitably and at scale in a market big enough to make it worthwhile.
What if I have already started working on my startup?
Great! You will need to have a startup idea already in order to take advantage of this program.
What does the Pathfinder include?
The Pathfinder includes a video masterclass in two parts, with the exact templates and exercises we use to define the DNA of any startup we are working on. It's yours when you get the Pathfinder.
What will I have at the end of this?
What is a “Brilliant Business”?
A Brilliant Business is one with a product people love, which can grow and acquire customers profitably and at scale in a market big enough to make it worthwhile.
What if I have already started working on my startup?
Great! You will need to have a startup idea already in order to take advantage of this program.
What does the Pathfinder include?
The Pathfinder includes a video masterclass in two parts, with the exact templates and exercises we use to define the DNA of any startup we are working on. It's yours when you get the Pathfinder.
- Step 1: Define the DNA of your startup. Create a straw man version of your business DNA using the Four Fits framework and give each of your hypotheses a confidence score to identify critical gaps.
- Step 2: Assess you venture idea. Use our Quantum Product approach to determine how brilliant your venture idea is.
- Step 3: Clarify your next steps in a 45-minute 1-1 working session with us. Meet with the Who's Fabio? team to identify which areas of your business you need to focus on moving forward so that you can make your startup idea a reality!
What will I have at the end of this?
- Transform your startup idea into a Brilliant Business
- Clarity about which areas of your business you need to focus on moving forward, so that you can build confidence in your problem and your solution. This is critical to clarifying what to build, and, if necessary, securing the capital you need to progress your business to the next stage.
Your Instructors
JP Luchetti aka Passion
JP was previously a Board Director at Mubaloo, and a founder at IPH – a mobile development agency in Argentina with offices in Miami and Mexico. He has worked on hundreds of new products for startups, SMEs and FTSE 100 businesses, like Maersk, Hermes, National Express, HBO, ESPN, Coca-Cola and GE.
JP was previously a Board Director at Mubaloo, and a founder at IPH – a mobile development agency in Argentina with offices in Miami and Mexico. He has worked on hundreds of new products for startups, SMEs and FTSE 100 businesses, like Maersk, Hermes, National Express, HBO, ESPN, Coca-Cola and GE.
Daren Ball aka Reason
Darren has been helping founders and early-stage startups since 2013, most recently as Chief Product Officer for CoGo, a sustainability startup that is now a leader in their space. Previously, at Mubaloo and Accenture he worked on dozens of new products for startups, SMEs and FTSE 100 businesses, and worked together with JP to build Mubaloo’s mobile product consultancy from scratch before creating Who’s Fabio? together.
Darren has been helping founders and early-stage startups since 2013, most recently as Chief Product Officer for CoGo, a sustainability startup that is now a leader in their space. Previously, at Mubaloo and Accenture he worked on dozens of new products for startups, SMEs and FTSE 100 businesses, and worked together with JP to build Mubaloo’s mobile product consultancy from scratch before creating Who’s Fabio? together.
What they say about us
Ben - CEO - CoGo Connecting Good |
Mutaz - CEO Squirrel |
|
"We had always struggled to build a product that engaged and retained users, and we approached Who's Fabio? to help us build a product strategy that would guide the future development of our app. We wanted a strategy that was grounded in strong theory and evidence, and could be easily applied and refined over time. Who's Fabio? did an excellent job. They applied their comprehensive skill set in a motivated and professional manner, and the end result was a solid product strategy that the entire company has embraced."
Ask BenTom – CEO – Ordoo "Working with Who's Fabio? changed our strategic direction and was a major cause of our growth this year. We're much clearer about the problem we're solving and how to convey this to our customers."
Ask TomJo & James - Founders - GiKi“Pre launch, Who's Fabio? did a series of jobs to be done work with us which was hugely important in galvanising our proposition. In recent months we have done further jobs to be done work under Who's Fabio?'s expert guidance which is now feeding into our next crucial stage of development. Who's Fabio? is thorough, inspiring and has a touch of genius, which helps us approach things differently and better."
Ask James or Jo |
No one has been able to distill our customer's problem so succintly and in so little time before. Who's Fabio? was able to significantly reduce our execution risk with compelling product to deliver on our strategy.
Ask MutazDeclan – CEO – ZPD Consulting“I worked closely with Darren and JP during a design sprint process for a new type of digital tool to the market. They brought critical thinking, needed challenge and energy to an intensive process. While I thought my initial ideas were already well developed, the process they worked through led to a much better product design and a segmented offering beyond and far better than my original ideas. Although initially sceptical about the value of such an approach, it worked. If you want your product to be a success, try it and Who’s Fabio?”
Ask DeclanLogan - Founder - Topia"10/10 - unreal stuff. Your speed, execution and process were highly impressive.. your results even better."
Ask Logan |